NATIONAL AND FOREIGN
SPARE PARTS FOR HEAVY-DUTY VEHICLES
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OUR COMPANY Binetti s.p.a., with its address at Via S.P. 231 km. 2, 70032 Bitonto, Bari, was formed in April 1979, and became a limited PLC company in 1998. The company operates in the market for the distribution of vehicle spare parts, and in particular specialises in spare parts for heavy-duty vehicles. The company was originally founded in 1951 by Mr Rocco Binetti, and was situated at that time in the centre of the city of Bari, operating under the name “The Car Emporium”. The family-run business quickly began to grow, and soon found itself having to move location. In 1960 it hence transferred to new bigger premises in order to be able to meet ever-increasing customer demands. In 1964, with the unfortunate passing away of Mr Rocco Binetti, the management of the company was handed over to his wife, Mrs Maria Sforza, and his son, Mr Francesco Binetti. Over the course of time the company has steadily established itself as a market leader thanks to its continual growth which now allows it to be identified as a recognised point of reference in the heavy-duty spare parts market. In 1994 Maria Teresa Binetti, daughter of Mr Francesco Binetti, joined the business and is part of the management of the company to this day. After more than 50 years of business operations and experience, Binetti s.p.a. is now a recognised market leader. The extensive knowledge and understanding of the complexities of the market in which it operates results in Binetti s.p.a. being able to guarantee its customers a complete range of spare parts solutions for any kind of vehicle, and for any kind of requirement. With the launch of its “Binetti Quality System” business management program, the company has invested heavily into Research and Development. The program is tailor-made to provide high levels of customer service and allows the company to offer its customers business solutions which satisfy their demands and needs. Being able to confidently select which spare parts to use is of considerable strategic importance to the operators who perform in the transport sector. Putting their trust in Binetti s.p.a. means they automatically can do this! Binetti s.p.a. is the only business operating in the commercial spare parts for heavy-duty vehicles market which is able to guarantee its clients a complete product offer range, a continual review both in purchasing and sales of the latest products available on the market, and a high standard of customer service, whether through its product catalogues, its commercial strategy, its logistics process or its technical support. The aforementioned “Binetti Quality System” further adds to this high standard of customer service, tracking the evolution and development of a product throughout its commercial life. Binetti s.p.a. today occupies 3,200 square metres of warehouse space with its products, and offers its customers the use of its on-site sales point and parking facilities. Its well-organised staff are highly-trained professionals, specialists within the company’s four product categories, and serve as the perfect compliment to the Binetti s.p.a. sales force. The structure of the company is completed by the General Management team, and the Purchasing, Marketing and Administrative departments. Binetti s.p.a.’s annual turnover currently stands at approximately 14 million euros.
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